Research- Conventions of a music video

In order to conduct a successful music video i should stick to the conventions of Godwin's Theory;

1. Demonstrate links between the lyrics and the visuals.

2. There should be links between the music and the visuals (they should either compliment, contradict or amplify each other)

3. You should include demonstration of typical genre characteristics (for example; women in bikinis around a pool and fast cars are usually associated with rap music videos)

4. Intersexuality should be included (references to films, TV programs, other music videos etc)

5. The notion of looking (men or women being portrayed seductively)

6. Show  voyeurism (gaining satisfaction from seeing he artists engaged in intimate behaviors which are usually seen as being of private nature eg; undressing)

7. Demand of the record label (clear representation of the artist)

8. The video must be based on either a performance, narrative or a concept.

Key Terminology;

 Intertextuality; When a text alludes to or references another text in order to shape it

                                 "any text is the absorption and transformation of another"

Notion of looking; This plays on he idea of gaze and the way somebody is portrayed. By looking into the camera, it involves the audiences and therefore they feel as if the artist is singing directly to them, this is called the direct gaze. Voyeurism is also present as the viewer is getting the impression that the artist is giving them insight into there lives.

Research- what i learnt using adobe premier

Firstly i learned how to clip a piece of film, this is important as it not only helps eliminate any mistakes or unneeded footage but the tool also helps make the slides flow together better so there is no unnecessary  pauses. You just have to select the place the red bar where you want the film to be cut and left click. 

By clicking right whilst your clipping your footage a list of options comes up, this allows you to decide whether you want to keep the film for further use or dispose of it. 

The next tool i discovered was the move tool, this allows footage to be moved around so it can be featured at any point of the film.

This tool allows the footage to be elongated in time or shortened by simply just dragging the bar. I found this especially useful when creating my credits because it slowed it down allowing each name to be read properly.

Once you have selected your sound file i learned that you can drop it in the space below your footage and move it around to coincide with your movie. As you can see you are able to manipulate it in order to only use the parts in which you need

At the top of the screen there are numerous task bars you can explore. I chose to use 'edit' once clicking on the one you need another tab appears so then you can begin to alter your movie. 

This tab allowed be to make minor altercations to specific clips of my footage. It was mainly useful when shots had been filmed using different lighting so therefore i would use this to balance out the tones. However you can make more drastic changes for instance changing the color of clips. 

When creating my credits, this allowed be to make adjustments to my text in order to personalized the style, this makes the text look a lot more visually pleasing. 

At the bottom of the page there are numerous tabs which enable you to change aspects of your clip. This also helped me make my credits look more efficient as i was able to change the format of the page. You simply have to select it and it automatically inserts itself into your movie

This icon lets you use a variety of transitions to connect clips together, you just have to drag it and drop it into the space before or after the specific clip you intend to use it with.