Madonna- Material girl
One of the most famous examples of intertextuality is in Madonna 'material girl'. There are clear references to Marlyn Monroe 'Diamonds are a girls best friend' which are far from subtle, in fact they are almost identicle. In both texts displayed we can see strong similarity in various ways for instance: their blonde bouffant hair, heavily done makeup, tight pinks strapless dress and diamond encrusted jewelry. There is not only similarities in there appearances but also within the setting to such as the red backdrop and the males surrounding the protagonists holding love hearts. The audience are undoubtedly able to identify the intertextuality due to Marlyn Monroe's scene being so iconic as a result of this Madonnas music video gained a lot of attention.
Red hot chili peppers- Californication
The red hot chili peppers 'Californication' includes various homages to video games of that era. The games include: Tony Hawk 'pro-skater', tomb raider and Grand theft auto. These references are shown in a number of ways. Firstly animation has been used, in the expeditionary shot we see a Birdseye view of a map which is very similar to the one scene in Grand theft auto followed by a personalised logo, from the outset this sets a visually fascinating tone. We then see various scenes which are portrayed in a video game like way including a score box and an energy monitored, combined with cuts of the artists singing. This concept has been interpreted as is not only quirky though at the time of the song the video game culture was evolving so therefore many 'gamers' would be enticed by the theme and therefore are likely to watch the video over and over again making it increasingly popular. Consequently the band will be ensured to a gain more fans and therefore fame.
Taylor Swift- Love story
The song 'Love story' by Taylor swift screams intertextuality, from the outset we are introduced to the concept through various cutting shots of the artist which strongly reference iconic scenes from the infamous play 'Romeo and Juliet' written by Sir William shake spear. The music video like the play is in the form of narrative, based on the unconditional love shares by two young people. The video is set in a similar time period to romeo and Juliet which is evident through the mis-en-scene for instance their costume and the castle. The most famous scenes in 'Romeo and Juliet' are apparent in the music video such as the traditional ball and the balcony scene. There are also numerous lyrical connections like "Marry me Juliet you'll never have to be alone" this is complimented by the scene in which he proposes to her. The intertextuality in this video has been extremely successful, as a viewer you get the feel as if your watching a modernized version of the most famous love story ever to be written.
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