Research-Analysis survey results

I decided to create a survey monkey in order to find out what people like to see in thriller films. This would give me a clear view as to what i should include in my trailer and what is unnecessary and therefore should leave out. The survey would also help me discover my target demographic, this is helpful as then i have a clear view as to who my audiences are and therefore what they want to see. I think audience feedback is extremely important within media as you need to make sure that your satisfying your consumers and not just yourself. Survey monkey was an  extremely helpful resource as it was easy to use and the results are laid out in a clear, concise way, ready for me to analyze. 

Question One

From these results i can depict that my target audiences age ranges between 16 and 20, as a result of this i will ensure that my final product is not only suitable for these ages however the content will also have to be engaging for them to. Consequently my storyline can be complex, and i will be able to use more graphic scenes.

Question Two

These results tell me that my results are mainly from a female perspective, therefore i will have to ensure my final product will suit both genders. This is important as females usually prefer the more psychological aspects of thrillers whereby males are more commonly interested in action, blood and gore, therefore i will ensure to use elements of both in my trailer.

Question Three

I think this question was vital in providing me with information for my ancillary task. Although the results varied, the most common answer was the internet. In a day and age where our lives revolve around the internet, these results were not surprising, however i need to make sure i am current when advertising my trailer. As a result of this i will take it on board and i will try and incorporate the web when promoting my trailer in order to gain consumers.

Question Four

This question was extremely useful as it gave me an insight into why people watch trailers, from these results i am able to establish the purpose of my trailer which is helpful when i come to chose what to include in my trailer. Therefore i will ensure that i don't reveal to much of the story line and  instead just use footage of the best bits as this is more likely to attempt my consumers to watch the movie.

Question Five

I asked this question to see how popular the genre thriller is, if i had of received a great amount of responses opposing to the genre, then i would have been more inclined to rethink my genre and then proceed to change it. However the majority of my respondents  in fact do like the genre which gives me confidence as my trailer will be suitable for them. I decided to insert a box where the respondents could explain why they like the genre in order to give me an idea about what elements would be beneficial in my final product.

These are 6 of the responses, they tell me that i need to make sure my trailer not predictable and therefore exiting, i can do this by creating suspense by the use of various elements such as; music, fast paced editing and not being to self explanatory. The main thing i got from this particular question was to make sure that i don't just use lots of blood and violence as my target demographic prefer mystery and having to think.

Question Six

I decided to ask my respondents to rank what features are the most important to them, this is helpful when i come to creating my trailer as it tells me which elements are the most vital and which ones are not so crucial. The results showed me that the most important aspect is tension and suspense, this tells me that i need to make sure my trailer is mysterious and doesn't reveal to much. Other features which were ranked highly were; shots that make you jump, fast paced editing and tense music. I will take on board these results and ensure to use them in my trailer. Elements that my respondents didn't deem as being that important were; low key lighting, creepy sound effects and use of props, consequently i will still involve these conventions into my trailer however i will not put to much emphasis on them.

Question Seven;

 

  

Every trailer reveals information to their audiences through different ways, thriller films usually use text or diegetic narration, i wanted to find out which one my audience would create more suspense so my final product meets their needs. The results showed that they believe diegetic narration is the most beneficial, i will take this on board and include it within my trailer whilst still making sure that it looks professional. 

Question Eight; 

As hybrids are extremely common in this day and age, i wanted to know what hybrid my respondents found the most complimentary with the thriller genre. The results were far from close. It is clear that psychological thrillers are the most thrilling for my audience, this has given me a better idea as to what structure i wish to follow in my trailer. If i were to do a psychological thriller i would have to research various movies and conventions in order to make sure that i fulfill the expectations. I personally agree with these results, as both genres are about making you think and leaving a mark, however combined with a thriller the outcome will be more sinister.

Question Nine;

The opening shot to any trailer is by far the most important shot, it instantly makes the audience decide whether they want to continue to watch or simply turn it of. I think in especially the thriller genre, the opening has to be extremely engaging. The results show that viewers prefer the opening to be filled with mystery opposed to going straight in with jumpy scenes of death and danger. Therefore i have decided that my trailer will initially be quite calm and slowly become more scary, this will reel the audience in and engage them .

Question Ten;

I asked this question as i can tell what my audience has previously watched and why the liked it, from this i can gain new ideas and develop preexistence ones. From this question i found out that my respondents like plot twists and suspense. Therefore i will move away from predictability and ensure my trailer is captivating, tense with slight elements of blood and gore.

In conclusion, this survey has really helped me develop ideas and  understand what consumers really want from a thriller films. I will make sure i really use the results in order improve my trailer and ensure my audience are getting what they want and not just what i think will look good. From doing this survey, my original plan has definitely changed for the better.