Target audience research for my thriller trailer from jemimawright97
Finding out who your target audience is, is an absolute vital part of your planning process for making a film of any genre. Firstly it is important that you research who you may be interested in the genre you hope to produce, this can be done through surveys, focus groups or even the internet. From this you can establish who your target audience is, what they want to see and consequently how your going to implement their interests in an innovative way in order to provide audience satisfaction.
From my research i have established that my target audience is male and females over the age of 16. It is important that my trailer is suitable for a wide range of people as this will determine the movie success. Therefore although my trailer will initiate blood and violence, i am not going to reveal all the goriness in the trailer as it would make the age restriction tighter. However with this in mind, thrillers are generally preferred by teenagers, this is because they enable themselves to get more worked up and frightened by them making them more vulnreble to the sinister side of the genre, opposed to adults whom have experienced more in their lives making them slightly more desentitised to them. They also watch them to make their level of maturity seem higher, as being 'cool' or 'brave' if they watch them, increasing there self esteem. Thriller films are generally directed at males, as they are stereo typically more aggressive and fearless, so therefore they wont be to scared to actually pay attention to the visuals, instead they gain satisfaction out of watching people hurt others. Despite this
I have made sure that my trailer is suitable for both genders as if it only appeals to one or the other then i will lose a huge proportion of my target demographic. The ways in which i plan to satisfy both groups is to incorporate a good combination of action when referring to violence and destruction in order to please the males, however the story line contains a lot of depth and meaning, plus my main protagonist is a female showing that there are also elements for my female audience too.
Whilst researching my target audience i have been able to find out what elements they like and believe are vital in creating a successful thriller film. When referring to sound i have found that most people view it as being on of the most fundamental parts of thriller film in order to create tension and suspense, though also to emphasis the action taking place, from this i can depict that i need to include a combination of fast paced dramatic music to scare the audience though also slow high pitched music to prepare the audience for the action. My research has also told me that fast paced editing looks powerful in a trailer as it alludes to complexity in my narrative, opposed to the trailer simply conveying a straightforward plot. With this in mind i am going to assure to integrate this technique in my trailer to make sure that my audience aren't being told a story, instead they are going to presented with a wide range of fragmented shots which will disorientate them. My target demographic evidently also thrive on watching thriller films that have a high sense of realism, i can take this on board and create it through a number of methods. Firstly i need to verify that my location is appropriate for my narrative, this will then make it seem more believable. I accept that if i use locations which my audience are likely to see on an everyday basis it will be more frightening for them to watch as they are more inclined to envisage the corruption happening to them. Another element which will definitely add to the realism in the costume and makeup as if they are constructed in an unprofessional way it could ruin my whole trailer. I am going to resolve this issue by using a make up artist to create cuts and wounds to make appear more life like, this could hit a nerve and make the audience feel more uncomfortable and unnerved. On the other hand in scenes where my protagonist is characteristic to be a 'normal' person, i need to ensure that her costume and hair and makeup are not over exaggerated so the audience can relate to her. Finally to confirm that my trailer seems realistic is to guarantee my story line isn't to over the top, filled with loads of blood, gore and scenarios which are highly unlikely to occur in the outside world. Consequently i am going to research true stories which could act as a basis for my story line.
I have made sure that my trailer is suitable for both genders as if it only appeals to one or the other then i will lose a huge proportion of my target demographic. The ways in which i plan to satisfy both groups is to incorporate a good combination of action when referring to violence and destruction in order to please the males, however the story line contains a lot of depth and meaning, plus my main protagonist is a female showing that there are also elements for my female audience too.
Whilst researching my target audience i have been able to find out what elements they like and believe are vital in creating a successful thriller film. When referring to sound i have found that most people view it as being on of the most fundamental parts of thriller film in order to create tension and suspense, though also to emphasis the action taking place, from this i can depict that i need to include a combination of fast paced dramatic music to scare the audience though also slow high pitched music to prepare the audience for the action. My research has also told me that fast paced editing looks powerful in a trailer as it alludes to complexity in my narrative, opposed to the trailer simply conveying a straightforward plot. With this in mind i am going to assure to integrate this technique in my trailer to make sure that my audience aren't being told a story, instead they are going to presented with a wide range of fragmented shots which will disorientate them. My target demographic evidently also thrive on watching thriller films that have a high sense of realism, i can take this on board and create it through a number of methods. Firstly i need to verify that my location is appropriate for my narrative, this will then make it seem more believable. I accept that if i use locations which my audience are likely to see on an everyday basis it will be more frightening for them to watch as they are more inclined to envisage the corruption happening to them. Another element which will definitely add to the realism in the costume and makeup as if they are constructed in an unprofessional way it could ruin my whole trailer. I am going to resolve this issue by using a make up artist to create cuts and wounds to make appear more life like, this could hit a nerve and make the audience feel more uncomfortable and unnerved. On the other hand in scenes where my protagonist is characteristic to be a 'normal' person, i need to ensure that her costume and hair and makeup are not over exaggerated so the audience can relate to her. Finally to confirm that my trailer seems realistic is to guarantee my story line isn't to over the top, filled with loads of blood, gore and scenarios which are highly unlikely to occur in the outside world. Consequently i am going to research true stories which could act as a basis for my story line.
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